How I Help You Sell a Home
PRICE
- Provide market overview
- Produce Comparative
Market Analysis - Design price strategy
- Help determine
inclusions & exclusions
REPAIRS & UPGRADES
- Recommend home
improvements and/or
staging to increase value - Recommend repairs
to home
SAFETY
- Install lockbox for
controlled access - Document all
showing activity - Make safety & anti-theft
recommendations
MARKETING
- Design & implement
marketing plan - Hire & schedule:
❱ Professional cleaner
❱ Photographer - Schedule:
❱ Sign installation
❱ Pre-inspection
❱ Home measurements - Host broker open houses
- Host public open houses
- Host neighborhood
open houses - Input home into
MLS system - Produce property
brochure - Send home information
to syndicate websites - Send “Just Listed”
postcards - Post on social media
- Send email blast to
REALTORS® & industry
professionals - Run print advertising
- Promote within office
- Promote to sphere
of influence
CONTRACTS
- Explain Contract to
Buy & Sell - Explain listing agreement
- Explain required
disclosure documents - Explain deeds
- Explain title work
- Assemble H.O.A.
documents - Obtain Owners &
Encumbrance Report - Obtain & review Buyer’s
Qualification Letter
COMMUNICATION
- Conduct pre-listing
interview to determine
needs - Guide through inspection
process - Guide through appraisal
process - Explain closing procedure
- Schedule & manage
vendors - Track due diligence
deadlines - Provide a weekly
showing report - Coordinate with:
❱ Lenders
❱ Appraisers
❱ Inspectors
❱ Title company
NEGOTIATION
- Price
- Inspection resolution
- Appraisal resolution
- Title resolution
- Multiple offers
- Seller concessions
- Earnest money
- Inclusions & exclusions
- Conditional sale
contingency - Survey resolution
- Due diligence resolution
- Closing & possession date
Market Preparation Guide
Properly preparing your home for sale is one of the best ways to make a favorable impression that will help it sell more quickly and for the best price. I can help you stage your home or refer you to an accredited staging professional. But there are a lot of things you can do yourself, both before and during showings, to improve its appeal.
BEFORE SHOWINGS
- Turn on all interior lights, even during the day, and
exterior lights at night. - Make the temperature comfortable—approximately
68 degrees. - Keep pets in a separate area, and change litter
boxes daily. - Put money and other valuables out of sight.
- Keep curtains, drapes and shades open.
- Open all doors inside the home, except closets.
DURING SHOWINGS
- A buyer will likely spend more time previewing your
home if you’re not there. - If you can’t leave the home, try to stay out of the way,
and keep children quiet and out of the way. - Don’t precede or follow potential buyers through
your home. - Let the sales associate show and sell your home.
Here’s a checklist to help you identify areas in your home that may need improvement in order to make the best impression on potential buyers.
ENTRY, LIVING, DINING,
FAMILY ROOMS
- Traffic Patterns
- Furniture
Arrangement - Window Coverings
- Fireplace
- Floors/Carpet
- Walls & Ceilings
KITCHEN
- Countertops
- Cabinets—
Exterior & Interior - Appliances
- Faucets & Sinks
- Floor
- Walls & Ceiling
BATHROOM(S)
- Tub
- Shower Enclosure
- Tile & Grout
- Sinks & Counters
- Toilet
- Faucets
- Floor
- Walls & Ceiling
BEDROOM(S)
- Traffic Patterns
- Furniture
Arrangement - Window Coverings
- Closets
- Floor/Carpet
- Walls & Ceiling
YARD
- Lawn
- Hedges & Shrubs
- Flower Beds
- Fences & Gates
- Walks & Driveways
HOME EXTERIOR
- Paint
- Trim Paint
- Porches, Decks,
Railings - Brickwork
- Siding
- Front Door
- Roof
BASEMENT
- Stairway
- Floor
- Storage Areas
- Finished Areas
- Windows & Window
Coverings
GARAGE
- Storage
- General
- Doors
- Windows
- Window Frames
- Lights
Staged
for
Success
A well presented home will draw more attention from serious buyers and can greatly decrease the amount of time the home is on the market.
Professional
Photography
The old adage says, “A picture is worth a thousand words.” There is a reason that some adages become old … because they are so true.
Statistically we know that 95 percent of buyers
use the Internet during their home search,
and 89 percent of them cite photos as a “very
useful” aspect of their online search*. If they
don’t like what they see, many potential buyers
won’t bother to see your home in person.
In order to make the best first impression, we
display only professional photography that will
appeal to as many buyers as possible.
Professional photographers have the lighting,
equipment, and know-how to showcase your
home’s most flattering aspects.
This helps your home stand out from the
competition, increasing buyer interest and
potentially your final sales price.
Pricing
Your
Property
The market value of your home is what buyers are willing to pay in today’s market conditions. My job is to help you set the right price from the start, and to position your property so it stands out in the market.
DANGERS OF PRICING ABOVE MARKET VALUE:
- True target buyers may not see your property
because it’s listed out of their price range. - Buyers in the higher price point may compare
your home to other homes at that price and
consider it a bad value. - It may sit on the market longer and sell for less than asking price. MLS statistics show that the longer a home is on the market, the lower the sales price.
YES WE CAN CONTROL:
- Price
- Terms of Sale
- Condition of Property
NO WE CANNOT CONTROL:
- Location
- Competition
- Market Conditions
HERE'S HOW I WILL PRICE AND POSITION
YOUR PROPERTY FOR THE HIGHEST RETURN:
- Analyze current market conditions and sales
prices of comparable properties. - Discuss your goals and needs.
- Advise you about ways to make your property
more attractive to buyers. - Create a comprehensive marketing plan
targeting the most likely buyers. - Market your property to other agents, and get
their feedback on its price and presentation. - Keep you up-to-date on sales activity and
market conditions.
Listing Your Home
Uploading photos and detailed information about your home quickly and accurately is an important part of getting it sold.
Once you have listed your property, we will immediately upload
photos and information your home on the Multiple Listing
Service (MLS). Within minutes, every real estate agent in the
system will know that your property is on the market.
Simultaneously, your property will be listed on Windermere.com,
which receives an average of one million page views every
month. Windermere listings are also accessible through top real
estate sites such as Realtor.com®, Zillow and Trulia.
Keeping You Informed
Good communication is key to a successful
working relationship.
I am committed to keeping you up-to-date
on the events surrounding the sale of your
home. This will enable you to make informed,
timely decisions based on the continuing
flow of information.
YOU CAN EXPECT:
MARKET ACTIVITY UPDATES
FEEDBACK FROM AGENTS
THAT TOUR YOUR PROPERTY
INFORMATION FROM
AGENTS WORKING WITH
QUALIFIED BUYERS
OPEN HOUSE
ATTENDEE FEEDBACK
Benefits of My Services
Helping to find a buyer for your home is only one facet of my job. Below is an overview of my services and how they benefit you.
MY SERVICES
- Explain basic real estate principles and
paperwork - Do a Comparative Market Analysis (CMA)
to help determine your home’s value - Help determine the right selling price
- Assist you in preparing your home for sale
- Market your home to buyers and other agents
- List your home on Realtor.com, Windermere.com
and other real estate websites - Keep you up-to-date on current market activity,
as well as comments from potential buyers and
agents about your home - Assist you with the purchase and sale agreement
- Negotiate with buyers and their agents
on your behalf - Track contingencies and ensure contract
deadlines are met - Work with the escrow company to ensure
all documents are in order and on time
YOUR BENEFITS
- Be more likely to get the highest return
on your investment - Decrease your days on market
- Understand all the terms, processes and
paperwork involved - Have exposure to more buyers and agents
with qualified buyers - Have current market information to make
informed decisions - Have a skilled negotiator on your side
- Have peace of mind that the details
are being handled
