Selling A Home

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The Selling Process

When you make the decision to sell your home, the goal is to get the best price and the most favorable terms in a time-frame that meets your needs.  From effective pricing and marketing to ensuring the closing process runs smoothly, I will provide expert representation, great communication and guide you every step of the way!

Representation

 

My Job as a full-service real estate agent is to represent your best interests through every step of the sales process. As your agent I listen to your needs and understand the market in which you are selling a home. As a expert in marketing, negotiation, transaction forms, and finance options, you can rest assured that ever aspect  of the selling process is being used to maximize the return on your investment. 

Marketing

 

Creating a plan to market your home will help attract the interest of the right buyer. Today, the vast majority of home buyers use the internet in their home search, so your marketing plan should include focused online activities, in addition to print advertising and open houses.

Inspection

 

Once a buyer and seller reach mutual acceptance on a property, a home inspector is hired to investigate every nook and cranny to determine if the home is in need of any repairs. An inspector will check items, such as the roof, basement, heating system, water heater, air-conditioning system, structure, plumbing, and electrical. Afterwards, buyers will have a chance to negotiate with the sellers to cover the costs of certain repairs or to ask for concessions.

Prep Work

 

First impressions are key when selling a home, so before the ‘for sale’ sign goes up, put in the time to make sure it’s in ship shape. Fresh paint, clean closets, and cheery flowers – there’s a lot you can do to make even the most humble of abodes look like a million bucks. See my checklist directly below for details.

Home Showings

 

Showings are an inconvenient, yet necessary part of the home selling process. When your home is on the market it has the potential to be shown at any time, so it's important to maintain a certain level of cleanliness; clear dishes from the sink, make beds, put away dirty laundry, and vacuum and dust regularly. It's also a good idea to clear out; it makes buyers uncomfortable to tour a home when the owners are in the next room, so for the sake of your sale, vacate your home for showings.

Negotiation

 

Whether you’re a buyer or a seller, negotiation is the key to getting the best deal. Negotiations can involve everything from settling on a sales price to concessions and financing. As experienced negotiator my job it is to represent your interests during the give and take of a real estate transaction.

Pricing

 

Determining the right price is hands-down the most important part of achieving the highest return in the least amount of time. There are a lot of factors that go into determining a home’s market value, such as the sales price of nearby homes that have recently sold, the listing price of similar homes that are currently on the market, as well as the condition and location of a home. In order to determine pricing, I will provide a comparable market analysis which walks you through what your home is worth – and why.

Purchase and Sale Agreement

 

Once an offer on a property has been made by a buyer and accepted by the seller, they enter into a legal contract known as a Purchase and Sale Agreement. This document outlines the specific terms and conditions of the transaction and is acknowledged by both parties by the signing of the document.

Escrow

 

Once the offer is accepted and a closing date agreed upon, escrow allows the buyer and the seller to have an outside party ensure all parts of the contact are complete. As your agent I will coordinate the completion of all necessary forms to the escrow company and monitor the escrow process until the transaction is complete.

Closing

 

At closing, all the paperwork is signed by the buyer and seller, both parties pay any settlement fees and the documents are officially recorded. Prior to closing, you’ll receive a settlement statement outlining any fees which may apply to you. After closing is finalized and recorded, you receive the keys to your new home!

Market Preparation Guide

Here’s a checklist to help you identify areas in your home that may need improvement in order to make the best impression on potential buyers.

ENTRY, LIVING, DINING,
FAMILY ROOMS

  • Traffic Patterns
  • Furniture
    Arrangement
  • Window Coverings
  • Fireplace
  • Floors/Carpet
  • Walls & Ceilings

KITCHEN

  • Countertops
  • Cabinets—
    Exterior & Interior
  • Appliances
  • Faucets & Sinks
  • Floor
  • Walls & Ceiling

BATHROOM(S)

  • Tub
  • Shower Enclosure
  • Tile & Grout
  • Sinks & Counters
  • Toilet
  • Faucets
  • Floor
  •  Walls & Ceiling

BEDROOM(S)

  • Traffic Patterns
  •  Furniture
    Arrangement
  •  Window Coverings
  • Closets
  • Floor/Carpet
  • Walls & Ceiling

YARD

  • Lawn
  • Hedges & Shrubs
  • Flower Beds
  • Fences & Gates
  • Walks & Driveways

HOME EXTERIOR

  • Paint
  • Trim Paint
  • Porches, Decks,
    Railings
  • Brickwork
  • Siding
  • Front Door
  • Roof

BASEMENT

  • Stairway
  • Floor
  • Storage Areas
  • Finished Areas
  • Windows & Window
    Coverings

GARAGE

  • Storage
  • General
  • Doors
  • Windows
  • Window Frames
  •  Lights

Staged

for

Success

A well presented home will draw more attention from serious buyers and can greatly decrease the amount of time the home is on the market.

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Professional

Photography

The old adage says, “A picture is worth a thousand words.” There is a reason that some adages become old … because they are so true.

Statistically we know that 95 percent of buyers
use the Internet during their home search,
and 89 percent of them cite photos as a “very
useful” aspect of their online search*. If they
don’t like what they see, many potential buyers
won’t bother to see your home in person.
In order to make the best first impression, we
display only professional photography that will
appeal to as many buyers as possible.

Professional photographers have the lighting,
equipment, and know-how to showcase your
home’s most flattering aspects.
This helps your home stand out from the
competition, increasing buyer interest and
potentially your final sales price.

Pricing

Your

Property

The market value of your home is what buyers are willing to pay in today’s market conditions. My job is to help you set the right price from the start, and to position your property so it stands out in the market.

DANGERS OF PRICING ABOVE MARKET VALUE:

  • True target buyers may not see your property
    because it’s listed out of their price range.
  • Buyers in the higher price point may compare
    your home to other homes at that price and
    consider it a bad value.
  • It may sit on the market longer and sell for less than asking price. MLS statistics show that the longer a home is on the market, the lower the sales price.

 YES WE CAN CONTROL:

  • Price
  • Terms of Sale
  • Condition of Property

 NO WE CANNOT CONTROL:

  • Location
  • Competition
  • Market Conditions

HERE'S HOW I WILL PRICE AND POSITION
YOUR PROPERTY FOR THE HIGHEST RETURN:

  • Analyze current market conditions and sales
    prices of comparable properties.
  • Discuss your goals and needs.
  • Advise you about ways to make your property
    more attractive to buyers.
  • Create a comprehensive marketing plan
    targeting the most likely buyers.
  • Market your property to other agents, and get
    their feedback on its price and presentation.
  • Keep you up-to-date on sales activity and
    market conditions.

Listing Your Home

Uploading photos and detailed information about your home quickly and accurately is an important part of getting it sold.

Once you have listed your property, we will immediately upload
photos and information your home on the Multiple Listing
Service (MLS). Within minutes, every real estate agent in the
system will know that your property is on the market.
Simultaneously, your property will be listed on Windermere.com,
which receives an average of one million page views every
month. Windermere listings are also accessible through top real
estate sites such as Realtor.com®, Zillow and Trulia.

Keeping You Informed

Good communication is key to a successful
working relationship.

I am committed to keeping you up-to-date
on the events surrounding the sale of your
home. This will enable you to make informed,
timely decisions based on the continuing
flow of information.

YOU CAN EXPECT:

MARKET ACTIVITY UPDATES

FEEDBACK FROM AGENTS
THAT TOUR YOUR PROPERTY

INFORMATION FROM
AGENTS WORKING WITH
QUALIFIED BUYERS

OPEN HOUSE
ATTENDEE FEEDBACK

Benefits of My Services

Helping to find a buyer for your home is only one facet of my job. Below is an overview of my services and how they benefit you.

MY SERVICES

  • Explain basic real estate principles and
    paperwork
  • Do a Comparative Market Analysis (CMA)
    to help determine your home’s value
  •  Help determine the right selling price
  • Assist you in preparing your home for sale
  • Market your home to buyers and other agents
  • List your home on Realtor.com, Windermere.com
    and other real estate websites
  • Keep you up-to-date on current market activity,
    as well as comments from potential buyers and
    agents about your home
  • Assist you with the purchase and sale agreement
  • Negotiate with buyers and their agents
    on your behalf
  • Track contingencies and ensure contract
    deadlines are met
  • Work with the escrow company to ensure
    all documents are in order and on time

YOUR BENEFITS

  • Be more likely to get the highest return
    on your investment
  • Decrease your days on market
  • Understand all the terms, processes and
    paperwork involved
  • Have exposure to more buyers and agents
    with qualified buyers
  • Have current market information to make
    informed decisions
  • Have a skilled negotiator on your side
  • Have peace of mind that the details
    are being handled

I Will Be Ready When You Call!

Start The Selling Process